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Advanced Communications Strategy and Planning at Media Style

MediaStyle’s founding partner and strategist Ian Capstick will walk you through the step-by-step process of creating effective internal and external communications strategies. To add context, he’ll review and analyze tactics employed by each of the major political parties during this year’s federal election.

By the end of this course, you will have a solid understanding of the following concepts:

   How to develop an external communications strategy
   How to develop an internal communications plan, which conveys the value of your organization’s work.
   How to the measure the impact of a communications plan
   Command an understanding of Canada’s political lexicon.

Ian will also review proven tactics for building a brand’s authority, gaining press, crafting viral content and leveraging social media to achieve your communications goals.

Effectively, this workshop is a comprehensive guide on how to gain influence in any political and social sphere.

Register for this workshop here

Our March 2016 workshops are offered at a discount when purchased together. If you plan on attending more than one of MediaStyle’s winter workshops, send an email to to specify which ones, and purchase your package from this page .